The 25-page report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that must be addressed for online success. The report is free and available for download here
Some of the highlights of the report include:A look into the integration of search and social, and how to ensure your business is prepped for the growing popularity and changes in Facebook, the Google+ community and its business pages, and Googles +1 button
Major changes/collaborations of search engines and what they mean to Web marketing, including the development of Schema.org, the completion of Yahoos search data transferred to Bing and the end of Yahoo! Site Explorer
How to handle the changes Google is making to improve its search results by targeting low-quality sites, paid link schemes, and duplicate content and freshness issues
The report also highlights some trends to keep an eye on in 2012:Why Googles Panda algo update will only continue to be more and more important in SEO
What types of content you need to succeed
How big brands will fare over other businesses in the search engine results pages (SERPs)
Why you cant ignore Google+
The long-awaited adoption of HTML5 into Googles content
The layout of the Google SERP and how its evolving to show less and less websites above the fold
The growth of mobile search and its impact on things like Google Places, vlogging and the need for mobile-ready sites
The rise of new on-page factors in SEO that are becoming more important than ever before
Your Complete 2012 Guide for Tackling Important SEO Issues
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BruceClay.com, 13 February 2012, Author: Jessica Lee
Bruce Clay Australias SEO Factors and Trends report is out, packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends and how to prepare.
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