Displaying items by tag: search
Google Encrypted Search, Gmail, YouTube, Blocked in Iran
SearchEngineWatch.com, 13 February 2012, Author: Danny Goodwin
Irans government seems to be ramping up its censorship of popular websites, targeting Googles encrypted search, Gmail, YouTube, and Google Videos, among others.
Lead Scoring: How B2B Search Marketers Can Lead the Process
SearchEngineWatch.com, 10 February 2012, Author: Derek Edmond
B2B search marketing teams should step up to the forefront in lead generation initiatives in 2012. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four challenges growing in pertinence are directly related to lead generation.
Search Engines & Opinions: Just How Trustworthy Are Search Results?
SearchEngineWatch.com, 19 January 2012, Author: Peter van der Graaf
Whether its on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. However, the traffic isnt nearly as powerful as the effect search results have on public opinion.
Why Search Marketers Must Use AdWords Ad Extensions
SearchEngineWatch.com, 19 January 2012, Author: Dave Ragals
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
SearchEngineWatch.com, 17 January 2012, Author: Miranda Miller
comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December.
5 Stages of Coping with Loss of Search Query Data
SearchEngineWatch.com, 16 January 2012, Ben Goodsell
Living with loss can be hard. After Google sufficiently handcuffed the Internet marketing world by choosing to default to SSL search for signed-in users, it removed the ability to track referring keywords... and a piece of my heart. There is no doubt proving the value of SEO efforts just got harder.
Are Google's "New Features" Really That New?
SearchEngineWatch.com, 13 January 2012, Author: Thom Craver
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December, 21 of which were improvements that were specifically new to Google. However, looking through the list, it seems that some of these "new" features are nothing new to search engines in general. In fact, Bing has had many of these features for quite some time. Let's look at a few.
Googles Encrypted Search Data: A Cure for Vision Loss?
SearchEngineWatch.com, 13 January 2012, Author: Paul Burani
Its January, and all the industry pundits are buzzing with their biggest and boldest predictions of whats in store for the year. But lets talk about what were not going to see in 2012: the return of user search query data from individuals signed into Google accounts.