Displaying items by tag: mobile

LinkedIn Shares Mobile Advertising Ambitions

SearchEngineWatch.com, 11 February 2012, Author: Zachary Rodgers

LinkedIn just became the second social media giant this month to signal plans for ads in mobile.

adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting

SearchEngineWatch.com, 9 February 2012, Author: John Rampton

Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. New enhancements to negative keyword functionality, as well as several upgrades to their reporting tools and user interface.

China fast approaching 1bn mobile connections

eConsultancy.com, 20 January 2012, Author: David Moth

China is on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

MarketingVox.com, 19 January 2012, Author: Unknown

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016$62 billion.

Tablet Advertising: Are Ads Run on iPad and Other Tablets More Effective?

TabTimes.com, 17 January 2012, Author: Chuck Lenatti

Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is problematic, however.

Digital and mobile are underspent says Sir Martin Sorrell at CES 2012

eConsultancy.com, 18 January 2012, Author: Mel Carson

Retailers and tech reporters were not the only ones clambering around the Convention Center at the Consumer Electronics Show in Las Vegas last week.

5 Local-Mobile Recommendations for the Pay Per Call Comeback

SearchEngineWatch.com, 18 January 2012, Author: Bill Dinan

Out with the old, in with the new. Well, kind of.

Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or campaign, isnt new to local search, but its making a big comeback in 2012 thanks to the mobile revolution.

Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

SearchEngineWatch.com, 6 January 2012, Author: Lisa Lacy

Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users" iPhones while they watch TV to deepen engagement with the second screen. Its first partners are

Diversity of mobile devices 'driving HTML5 adoption'

DigitalArtsOnline.co.uk, 6 January 2012, Author: Sophie Curtis

HTML5 looks set for rapid growth in 2012, driven by the need for cross-platform development as a result of increasing mobile market fragmentation, according to new research by Kony.