Displaying items by tag: analytics
Two in three Google users are men
DigitalArtsOnline.co.uk, 16 February 2012, Author: Brad Reed
According to figures from Website-Monitoring.com, two-thirds of Google+ users are men, which stands in contrast to Facebook, where a majority of users are women, including 55% in the US.
China fast approaching 1bn mobile connections
eConsultancy.com, 20 January 2012, Author: David Moth
China is on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.
20 Facebook Ad Metrics Marketers Should Know
Blog.Hubspot.com, 19 January 2012, Author: Magdalena Georgieva
Reporting is a crucial part of Facebook advertising. That's why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance.
Tablet shoppers spend 21% more than other consumers
eConsultancy.com, 19 January 2012, Author: Graham Charlton
Tablet visitors to e-commerce sites spend 20% more than desktop shoppers, and twice as much as those using smartphones, according to a new report.
Five Things to Know About Marketing to Millennials
AdAge.com, 19 January 2012, Author: Jack Neff
As many have long suspected, millennials really don't respond to ads like their elders do, according to a new white paper from ComScore, based on nearly 1,000 TV tests and 35 digital advertising tests by its ARS copy testing group.
Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites
ComScore.com, 19 January 2012, Author: Berit Block
LONDON, UK, 19 January 2012 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person.
Googles Encrypted Search Data: A Cure for Vision Loss?
SearchEngineWatch.com, 13 January 2012, Author: Paul Burani
Its January, and all the industry pundits are buzzing with their biggest and boldest predictions of whats in store for the year. But lets talk about what were not going to see in 2012: the return of user search query data from individuals signed into Google accounts.
Effective Customer Insurance through Analytics
Outsourcing-Buzz-Blog.com, 4 January 2012 Author: Unknown
Predictive analytics have been used in actuarial services in the insurance industry for many years now. However, given the nature of the insurance business and the market, it is now used in various other functions in the insurance industry to enhance customer experience and satisfaction, for
From Sentiment Analysis to Enterprise Applications
GreenBookBlog.com, 2 January 2012, Author: Seth Grimes
If your perception of sentiment analysis was shaped by Twitter-sentiment toys, its time for a relook. These toys simplistically score tweets positive/negative/neutral based solely on keyword presence without regard for context.
From Author Stats in Webmaster Tools to Newsknifes Top Journalists
SearchEngineWatch.com, 23 December 2011, Author: Greg JarboeLast week, the Official Google Webmaster Central Blog introduced Author Stats in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011.