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Mobile Marketing

Mobile Marketing (18)

TabTimes.com, 17 January 2012, Author: Chuck Lenatti

 

Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is problematic, however.

Published in Mobile Marketing
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eConsultancy.com, 18 January 2012, Author: Mel Carson

Retailers and tech reporters were not the only ones clambering around the Convention Center at the Consumer Electronics Show in Las Vegas last week.

Published in Mobile Marketing
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eConsultancy.com, 19 January 2012, Author: Graham Charlton

 

Tablet visitors to e-commerce sites spend 20% more than desktop shoppers, and twice as much as those using smartphones, according to a new report.

Published in Mobile Marketing
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SearchEngineWatch.com, 18 January 2012, Author: Bill Dinan

Out with the old, in with the new. Well, kind of.

Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or campaign, isnt new to local search, but its making a big comeback in 2012 thanks to the mobile revolution.

Published in Mobile Marketing
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DigitalArtsOnline.co.uk, 15 December 2011, Author: Tony BradleyApple"s mobile ad platform, iAd, has been faltering, and losing market share. Apple is introducing some changes designed to make iAd more competitive, and regain some momentum, but it might not be enough.

Published in Mobile Marketing
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LiesDamnedLiesStatistics.com, 10 December 2011, Author: Dirk Singer

 

Open Apples app store and youre presented with 300+ (by my count) QR code readers of various descriptions.   Look at ads on public transport, on posters and in magazines and they are there.   But are they catching on, or do they remain a gimmick?

Published in Mobile Marketing
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