Displaying items by tag: marketing strategy
Thinking Outside the Box & the Loss Leader Model
MattsMarketingBlog.com, December 2011, Author: Matt Carter
I was talking to someone the other day about how supermarkets often employ a marketing strategy called the The Loss Leader Model. This is where they sell products at a loss, knowing that it will
Corporate Marketers Shifting Spend to Branded Content
MarketingProfs.com, 15 December 2011, Author: Unknown
More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content* marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise.
Social Media ROI as Return on Influence #Optimize
TopRankBlog.com, 14 December 2011, Author: Lee Odden
While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and
How to Launch, the Spotify Way
SEOMoz.org, 13 December 2011, Author: Andrew Dumont
It"s all about the first impression. Whether you"re launching a startup, product or feature, the launch can make or break it. It"s the shining moment when all eyes are on you.
Where Does SEO & Social Media Optimization Fit Within Your Company? Hint: Its Not All About Marketing #optimize
TopRankBlog.com, 5 December 2011, Author: Lee Odden
When most people think of search engine optimization for a company, its usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method
Blogging On A Budget: 3 Tips for Bigger Impact
TopRankBlog.com, 29 November 2011, Author: Ashley ZeckmanBlogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients.
Flatten, Expand, Mine: The three pillars of Googles strategy
VisionMobile.com, 21 November 2011, Author: Stijn Schuermans
Googles strategy is all about ads, not selling services. Business Analyst Stijn Schuermans examines Googles three-pronged strategy for making money and the key drivers for the companys success
Radically Simplify Your Organizational Chart
BrandAutopsy.com, 8 September 2011, Author: John Moore
From Seth we learn of Manus take on the organizational charts of Apple, Oracle, Facebook, Amazon, Google, and Microsoft. Fun and bitingly smart doodles.
Apple Practices Deliberate Intention
BrandAutopsy.com, 17 June 2011, Author: John Moore
No decision is too small to sweat for Apple. We see that in the design of their products and in