Displaying items by tag: lead gen
Lead Scoring: How B2B Search Marketers Can Lead the Process
SearchEngineWatch.com, 10 February 2012, Author: Derek Edmond
B2B search marketing teams should step up to the forefront in lead generation initiatives in 2012. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four challenges growing in pertinence are directly related to lead generation.
How to Expose the Best Leads to Your Sales Team
Blog.Hubspot.com, 19 January 2012, Author: Alison Savery
Fewer leads can actually generate more revenue for your business. It sounds crazy, right? For many businesses, Marketing is responsible for generating as many leads as possible in order for Sales to sell to more and more customers.
How to Revitalize Evergreen Content for a Lead Gen Boost
HubSpotBlog.com, 9 January 2012, Author: Corey Eridon
Evergreen content refers to the content you"ve produced that stands the test of time. It"s not a press release, a blog post commenting on a hot news item, or a snippet of product information that
17 Silly Missed Lead Generation Opportunities
Blog.Hubspot.com, 3 January 2012, Author: Pamela Vaughan
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right?