This coincides with a major brand push instore, as well as a targeted experiential marketing campaign
Working in partnership with Affiliate Window and performance management agency R.O.EYE, Durex wants to use its new affiliate site to develop brand appeal among the 26-35 demographic
Kaye Sutcliffe at Durex said, Affiliate marketing is the perfect channel for this, since we can work with a cross section of some of the UKs leading partners.
To support this, Durex recently took its Good Vibrations Tour around the UK, in which a branded Durex Play campervan visited key locations in London, Cardiff, Manchester and Newcastle. It handed out sample products, heard the nation's sexual confessions and provided tips via a 'Love Guru'
R.O.EYE has already helped deliver five-fold growth year-on-year for sister brand Scholl since it began to work with the affiliate channel, and Durex is keen to see the same results.
